Privacy Policy

Scope of this notice

Please read this privacy notice (“Notice”) carefully to understand our policies and practices regarding your Personal Data and how we will treat it. This Notice applies to individuals and companies’ representatives who interact with Specialty Food Products as consumers or merchants (“you”). This Notice explains how your Personal Data are collected, used, and disclosed by Specialty Food Products (“Specialty Food Products”, “We”, “Us”), who operate as controllers of Your personal data. It also tells you how you can access and update your Personal Data and make certain choices about how your Personal Data are used.

This Notice covers both our online and offline data collection activities, including Personal Data that We collect through our various channels such as websites, apps, third party social networks, Consumer Engagement Service, points of sale and events. Please note that We might aggregate p ersonal data from different sources (website, offline event). Please see Section 8 for further information on how to object to this.

If you do not provide necessary Personal Data to Us (We will indicate to you when this is the case, for example, by making this information clear in our registration forms), We may not be able to provide you with our goods and/or services. This Notice can change from time to time (see Section 9).

This Notice provides important information in the following area:

1. SOURCES OF PERSONAL DATA
2. PERSONAL DATA THAT WE COLLECT ABOUT YOU AND HOW WE COLLECT IT
3. PERSONAL DATA OF CHILDREN
4. USES MADE OF YOUR PERSONAL DATA
5. DISCLOSURE OF YOUR PERSONAL DATA
6. RETENTION OF PERSONAL DATA
7. DISCLOSURE, STORAGE AND/OR TRANSFER OF YOUR PERSONAL DATA
8. ACCESS TO YOUR PERSONAL DATA, YOUR RIGHTS
9. CHANGES TO OUR NOTICE
10. DATA CONTROLLERS & CONTACT

1 SOURCES OF PERSONAL DATA

This Notice applies to Personal Data that We collect from or about you, through the methods described below (see Section 2), from the following sources:

1.1 Specialty Food Products websites. Consumer-directed websites operated by or for Specialty Food Products, including sites that We operate under our own domains/URLs and mini-sites that We run on third party social networks.

1.2 E-mail, text and other electronic messages. Interactions with electronic communications between you and Specialty Food Products.

1.3 Consumer Services. Communications with the Specialty Food Products Consumer Engagement Centre.

1.4 Offline registration forms. Printed or digital registration and similar forms that We collect via, for example, postal mail, demos, contests and other promotions, or events.

1.5 Advertising interactions. Interactions with our advertisements (e.g., if you interact with on one of our ads on a third-party website, we may receive information about that interaction). 

Some of the advertisements you see on the Site are selected and delivered by third parties, such as ad networks, advertising agencies, advertisers, and audience segment providers. These third parties may collect information about you and your online activities, either on the Site or on other websites, through cookies, web beacons, and other technologies in an effort to understand your interests and deliver to your advertisements that are tailored to your interest. Please remember that we do not have access to, or control over, the information these third parties may collect. The information practices of these third parties are not covered by this privacy policy. 

1.6 Data We create. In the course of our interactions with you, we may create Personal Data about you (e.g. records of your purchases from our websites).

1.7 Data from other sources. Third party social networks (e.g. such as Facebook, Google, Amazon), market research (if feedback not provided on an anonymous basis), third party data aggregators, Specialty Food Products promotional partners, public sources and data received when we acquire other companies.

2 PERSONAL DATA THAT WE COLLECT ABOUT YOU AND HOW WE COLLECT IT

2.1 Depending on how you interact with Specialty Food Products (online, offline, over the phone, etc.), We collect various types of information from you, as described below.

2.2 Personal or company contact information. This includes any information you provide to Us that would allow Us to contact you or your company, such as your name, postal address, e-mail address, social network details, or phone number.

2.3 Account login information. Any information that is required to give you access to your specific account profile. Examples include your login ID/email address, screen name, password in unrecoverable form, and/or security question and answer.

2.4 Demographic information & interests. Any information that describes your demographic or behavioral characteristics. Examples include your date of birth, age or age range, gender, geographic location (e.g. postcode/zip code), favorite products, hobbies and interests or lifestyle information.

2.5 Information from computer/mobile device. Any information about the computer system or other technological device that you use to access one of our Websites, such as the Internet protocol (IP) address used to connect your computer or device to the Internet, operating system type, and web browser type and version. If you access a Specialty Food Products website via a mobile device such as a smartphone, the collected information will also include, where permitted, your phone’s unique device ID, advertising ID, geo-location, and other similar mobile device data.

2.6 Market research & consumer feedback. Any information that you voluntarily share with Us about your experience of using our products and services.

2.7 Consumer-generated content. Any content that you create and then share with Us on third party social networks or by uploading it to one of our Websites or apps, including the use of third party social network apps. Examples include photos, videos, personal stories, or other similar media or content. Where permitted, We collect and publish consumer-generated content in connection with a variety of activities, including contests and other promotions, website community features, consumer engagement, and third party social networking.

2.8 Third party social network information. Any information that you share publicly on a third-party social network or information that is part of your profile on a third-party social network and that you allow the third-party social network to share with Us. Examples include your basic account information (e.g. name, email address, gender, birthday, current city, profile picture, user ID, list of friends, etc.) and any other additional information or activities that you permit the third party social network to share. We receive your third-party social network profile information (or parts of it) every time you download or interact with a Specialty Food Products web application on a third-party social network such as Facebook, every time you use a social networking feature that is integrated within a Specialty Food Products site (such as Facebook Connect) or every time you interact with Us through a third-party social network. 

2.9 Payment and Financial information. Any information that We need to fulfil an order, or that you use to make a purchase, such as your debit (MADA) or credit card details (cardholder name, card number, expiration date, etc.) or other forms of payment (if such are made available). In any case, We or our payment processing provider(s) handle payment and financial information in a manner compliant with applicable laws, regulations, and security standards.

If you make a payment for our products or services on our website, the details you are asked to submit will be provided directly to our payment provider via secured connection. 

2.10 Calls to our Customer Services. Communications with our customer services can be recorded or listened into, in accordance with applicable laws, for local operational needs (e.g., for quality or training purposes). Payment card details are not recorded. Where required by law, you will be informed about such recording at the beginning of your call.

2.11 Sensitive Personal Data. We do not seek to collect or otherwise process sensitive personal data in the ordinary course of our business. Where it becomes necessary to process your sensitive personal data for any reason, we rely on your prior express consent for any processing which is voluntary (e.g. for marketing purposes). If we process your sensitive personal data for other purposes, we rely on the following legal bases: (i) detection and prevention of crime (including the prevention of fraud); and (ii) compliance with applicable law (e.g., to comply with our diversity reporting)

3 PERSONAL DATA OF CHILDREN

We do not knowingly solicit or collect personal data from children below the age of 18. If we discover that we have unintentionally collected personal data from a child below 18, we will remove that child’s personal data from our records promptly. However, Specialty Food Products may collect personal data about children below the age of 13 years of age from the parent or guardian directly, and with that person’s explicit consent.

4 USES MADE OF YOUR PERSONAL DATA

The following describe the various purposes for which We collect and use your Personal Data, and the different types of Personal Data that are collected for each purpose. Not all of the uses below are relevant or applicable to everyone individual.

What We use your Personal Data forOur reasonsOur legitimate interests
Consumer service. We use your Personal Data for consumer service purposes, including responding to your enquiries. This typically requires the use of certain personal contact information and information regarding the reason for your inquiry (e.g. order status, technical issue, product question/complaint, general question, etc.).

  • Fulfilling contractual obligations
  • Legal obligations
  • Our legitimate interests


  • Improving and developing new products and services
  • Being more efficient

Contests, marketing and other promotions.
With your consent (where required), We use your Personal Data to provide you with information about goods or services (e.g. marketing communications or campaigns or promotions).
This can be done via means such as email, ads, SMS, phone calls and postal mailings to the extent permitted by Saudi Arabia applicable laws. Some of our campaigns and promotions are run on third party websites and/or social networks. This use of your Personal Data is voluntary, which means that you can oppose (or withdraw your consent in certain countries) to the processing of your Personal Data for this purposes. For detailed information on how to modify your preferences about marketing communication, please see Sections 9 below.

  • With your consent (where required)
  • Fulfilling contractual obligations
  • Our legitimate interest


  • Working out which of our products and services may interest you and telling you about them
  • Defining types of consumers for new products or service

Order fulfilment. We use your Personal Data to process and ship your orders, inform you about the status of your orders, correct addresses and conduct identity verification and other fraud detection activities. This involves the use of certain Personal Data and payment information.

Other general purposes (e.g. internal or market research, analytic, security). In accordance with applicable Saudi laws, We use your Personal Data for other general business purposes, such as maintaining your account, conducting internal or market research and measuring the effectiveness of advertising campaigns. We also use your Personal Data for management and operation of our communications, IT and security systems.

  • Fulfilling contractual obligations
  • With your consent (where required)
  • Legal obligations
  • Our legitimate interests


  • Improving and developing new products and services
  • Being more efficient
  • Protect our systems, networks and staff
  • Compliance with legal obligations

We will also disclose your Personal Data to third parties (i) when required by law; (ii) in response to legal proceedings; (iii) in response to a request from a competent law enforcement agency; (iv) to protect our rights, privacy, safety or property, or the public; or (v) to enforce the terms of any agreement or the terms of our Website.

  • Legal obligations


  • Compliance with legal obligations

5 DISCLOSURE OF YOUR PERSONAL DATA

5.1 Service providers. These are external companies that We use to help Us run our business (e.g. order fulfilment, payment processing, fraud detection and identity verification, website operation, market research companies, support services, promotions, website development, data analysis, CRC, etc.). Service providers, and their selected staff, are only allowed to access and use your Personal Data on Our behalf for the specific tasks that they have been requested to carry out, based on our instructions, and are required to keep your Personal Data confidential and secure. Where required by applicable law, you can obtain a list of the providers processing your Personal Data (see Section 10 to contact Us).

5.2 Credit reporting agencies/debt collectors. To the extent permitted by applicable law, credit reporting agencies and debt collectors are external companies that We use to help Us to verify your creditworthiness (for orders with invoice) or to collect outstanding invoices.

5.3 Third party companies using Personal Data for their own marketing purposes. Except in situations where you have given your consent, We do not license or sell your Personal Data to third party companies for their own marketing purposes. Their identity will be disclosed at the time your consent is sought.

6 RETENTION OF YOUR PERSONAL DATA

Specialty Food Products will retain copies of your Personal Data in a form that allows for identification only for as long as: 

  • We maintain an ongoing relationship with you (e.g. where you are included in our mailing list and have not unsubscribed); 
  • Your Personal Data are necessary in connection with the purposes set out in this Privacy Notice and we have a valid legal basis, 

The duration of: 

  • any applicable limitation period (i.e. any period during which a person could bring a legal claim against us), and 
  • an additional two months following the end of the applicable limitation period (so we are able to identify any personal data of a person who may bring a claim at the end of the applicable period), 
  • In addition, if any relevant legal claims are brought, we may continue to process your Personal Data for such additional time necessary in connection with that claim. 

During the periods above, We will restrict our processing of your Personal Data to storage or, and maintaining the security of, those data, except to the extent the data need to be reviewed in connection with any claim, or any obligation under applicable law. 

Specialty Food Products takes appropriate steps to ensure data privacy and security including through various hardware and software methodologies. However, www.specialtyfoodproducts.com.sa. Cannot guarantee the security of any information that is disclosed online. 

Once the periods in paragraphs above, each to the extent applicable, have concluded, we will either 

  • permanently delete or destroy the relevant Personal Data or 
  • anonymize the relevant Personal Data. 

7 DISCLOSURE, STORAGE AND/OR TRANSFER OF YOUR PERSONAL DATA

We use appropriate measures (described below) to keep your Personal Data confidential and secure. All credit/debit cards’ details and personally identifiable information will not be stored, sold, shared, rented or leased to any third parties. We will not pass any debit/credit card details to third parties.

7.1 People who can access your Personal Data. Your Personal Data will be processed by our authorized staff or agents, on a need-to-know basis, depending on the specific purposes for which your Personal Data have been collected (e.g., our staff in charge of consumer care matters will have access to your consumer record).

7.2 Measures taken in operating environments. We store your Personal Data in operating environments that use reasonable security measures to prevent unauthorized access. We follow reasonable standards to protect Personal Data. The transmission of information via the Internet is, unfortunately, not completely secure and although We will do our best to protect your Personal Data. We are not responsible for the privacy of websites to which it links. If you provide any information to such third parties different rules regarding the collection and use of your personal information may apply. You should contact these entities directly if you have any questions about their use of the information that they collect.

7.3 Measures We expect you to take. It is important that you also play a role in keeping your Personal Data safe and secure. When signing up for an online account, please be sure to choose an account password that would be difficult for others to guess and never reveal your password to anyone else.

7.4 You are responsible for keeping this password confidential and for any use of your account. If you use a shared or public computer, never choose to have your login ID/email address or password remembered and make sure to log out of your account every time you leave the computer. You should also make use of any privacy settings or controls We provide you in our Website.

8 ACCESS TO PERSONAL DATA, YOUR RIGHTS

Access to Personal Data. You have the right to access, review and request a physical or electronic copy of information held about you. You also have the right to request information on the source of your Personal Data.

These rights can be exercised by sending Us an e-mail info@Specialtyfoodproducts.com or writing to us at  Specialty Food Products Data Protection address, attaching a copy of your ID or equivalent details (where requested by Us and permitted by law). If the request is submitted by a person other than you, without providing evidence that the request is legitimately made on your behalf, the request will be rejected. Please note that any identification information provided to Us will only be processed in accordance with, and to the extent permitted by applicable laws.

Additional rights (e.g. modification, deletion of Personal Data). Where provided by law, you can (i) request deletion, the portability, correction or revision of your Personal Data; (ii) limit the use and disclosure of your Personal Data; and (iii) revoke consent to any of our data processing activities.

Subject to applicable law, you may also have the following additional rights regarding the use of your Relevant Personal Data:

  • the right to object, on grounds relating to your particular situation, to the use of your Relevant Personal Data by us, or on our behalf; and
  • the right to object to the Processing of your Relevant Personal Data by us, or on our behalf, for direct marketing purposes.

Please note that, in certain circumstances, We will not be able to delete your Personal Data without also deleting your user account. We may be required to retain some of your Personal Data after you have requested deletion, to satisfy our legal or contractual obligations. We may also be permitted by applicable laws to retain some of your Personal Data to satisfy our business needs.

Where available, our websites have a dedicated feature through which you can review and edit the Personal Data that you have provided. Please note that We require our registered consumers to verify their identity (e.g. login ID/email address, password) before they can access or make changes to their account information. This helps prevent unauthorized access to your account.

9 CHANGES TO OUR NOTICE

If We change the way We handle your Personal Data, we will update this Notice. We reserve the right to make changes to our practices and this Notice at any time, please check back frequently to see any updates or changes to our Notice.

10 DATA CONTROLLERS & CONTACT

To ask questions or make comments on this Notice and our privacy practices or to make a complaint about our compliance with applicable privacy laws, please contact Us: 

Mail:  info@specialtyfoodproducts.com.sa

Phone: +966 112937327

Hours:  08:00 AM to 05:00 PM (GMT+3)